Vietnam has a solid foundation of more than 100 million population dividends, a large labor force, and a consumer group. It also ushered in the dual benefits of continued increase in consumer demand and deep release of consumption potential, showing great vitality. In addition, the country’s continued economic openness and the upgrading of its supply chains have made Vietnam an increasingly attractive destination for global investors and enterprises.Today, Vietnam is widely recognized as one of the most promising markets in Southeast Asia and a highly appealing investment destination for international businesses. The market for toys and baby products is also showing strong growth momentum, driven by the country’s young population structure and steadily increasing purchasing power. IBTE serves as an important business platform connecting distributors, agents, supermarkets, mother-and-baby store chains, toy retail systems, stationery and educational product suppliers, as well as e-commerce platforms. The exhibition provides an ideal opportunity for industry professionals to discover new products, evaluate emerging trends, and expand their business ecosystems.
During IBTE, the Global Licensing Expo (GLE) will also be held as a concurrent exhibition. GLE is dedicated to building a professional, large-scale, and international IP licensing trade platform for global emerging markets. With the core vision of “New Opportunities in Global Expansion: Empowering IPs to Capture Emerging Licensing Markets Worldwide,” the expo focuses on leveraging Southeast Asia’s demographic dividend and consumption upgrade demands. Its inaugural edition will be held concurrently with the region’s largest and most influential IBTE International Baby Products &Toys Expo. This dual-exhibition format will facilitate cross-industry resource sharing and create a synergistic effect where 1+1>2. GLE International Licensing Expo aims to establish an efficient, precise, and one-stop business matching platform for global licensors from fields such as animation & comics, film & entertainment, culture & museums, art, and fashion brands, and local manufacturers, retailers, and licensees in global emerging markets. It seeks to assist international IPs in exploring licensing markets in emerging countries and Southeast Asia, while promoting more Chinese cultural IPs to expand globally through exchange and cooperation.
